Lessons in top notch pro sports management from the one and only Dr. Buss
Thursday, January 21st, 2010What can the good folks who run Maple Leaf Sports and Entertainment Ltd. [MLSE] possibly have to learn from an individual owner like Jerry Buss?
Buss has put up some numbers by Roland Lazenby [January 17, 2010]
This season marks the 30th anniversary of the self-made Buss acquiring the Lakers and the Great Western Forum from Jack Kent Cooke in a deal so stunning that Sports Illustrated hired accountants to investigate how Buss arranged the financing. After scratching their heads for weeks, the accountants conceded defeat. They never did figure out his fancy tricks.
Buss immediately recognized that he better listen to then-Lakers GM Bill Sharman, who advised that Cooke’s organization draft an unorthodox guard named Magic Johnson.
Magic propelled the Lakers to the league championship in the first season of ownership by Buss, who promptly told the television audience that he had worked so long and hard to win the championship. It sounded ludicrous, but Buss was talking about his years amassing the wealth and know-how to acquire the team.
He always said he bought the club just because he couldn’t get the tickets he wanted. Buss immediately understood that he should listen to Sharman, a Hall of Famer as both a player and a coach.
To this day, the low-key Sharman’s influence within the Lakers remains a key factor, despite the fact that he’s well into his 80s. Each season he writes a report on the team and its personnel that is to be read only by Buss.
“Sharman has always had considerable influence,” team consultant Tex Winter confided last year.
That may help explain the numbers that Buss has put up in three decades of ownership. His Lakers teams have won nine titles and appeared in the league championship series another six occasions, In his 30 years of ownership his teams have played for the big cheese 15 times, numbers not even close to being matched in the modern NBA, or any other modern pro sport.
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Lesson #1.
Find a highly respected former player and coach, who is a member of the Basketball Hall Of Fame, and retain his services as a ”special consultant”, answerable to no one else but you.
Lesson #2.
Listen closely to what this special consultant actually has to say about the game, itself, and the people who happen to play, and coach, and GM, it.
Lesson #3.
Prioritize ‘championship success’ above all else.
Lesson #4.
Do exactly what your “special consultant” tells you to do.
Lesson #5.
Stay the heck out of the way …
by occupying yourself with whatever sort of distraction might be necessary to keep your fingerprints off the day-to-day operations of the team, even if this means embarassing yourself by spending ‘quality time’ with a bevy of bouncing beauties less-than 1/4 of your own chronological age …

except, of course, when the REALLY BIG decisions MUST get made, usually involving OBSCENE amounts of $$$, in which case you become a “tough as nails” ruthless barracuda who …
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Lakers’ Buss knows when to hold’em [March 2, 2008]
has done whatever it takes to bring this city [Los Angeles] a championship.
“What’s kept me going is my competitiveness,” he says. “I really, really do want to win.”
We forget this because, as he walks through the Staples Center tunnel with a colorful shirt and a laughing date and a pleasant handshake for everyone, he seems like just another L.A. dude.
We forget that he had the smarts to help engineer the NBA’s deal of the season by getting rid of Kwame Brown . . . because, well, you see that seemingly empty house across the narrow street from his house?
“Kwame Brown lives here,” Buss says, shrugging. “Seriously. We used to hang out. We’re friends.”
When is the last time an owner admitted that his team makes him cry?
Jerry Buss says that when the Lakers are playing well and Staples Center is rocking and the city is embracing his baby, he is moved beyond words.
“It’s a tearful experience sometimes,” he says.
His team can also make him so mad, he will storm out of his box in silence.
“I’ll say, ‘I’m sorry, I’m just so angry now, I can’t talk,’ ” he says.
Jerry Buss doesn’t own the Lakers, he lives them, from filling the front office with his family to filling some of his players with unabashed love. Maybe this is one of his secrets? The team isn’t run by him, it is him?
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Presto!
PS. The Los Angeles Lakers [32-9] pay their only visit to The Big Smoke this season on Sunday, January 24 [i.e. later on this week]. Raptors fans should mark the date down on their calendars as, unfortunately, Showtime, doesn’t happen in these parts with the degree of frequency that befits a world-class city like Toronto.


