ROI - How a legend thinks

Eighteen holes with Jerry West
Excerpt #1. The playoffs can become a sore point for West, a 14-time All Star, who, despite nine trips to the NBA Finals, remains haunted by his inability to collect more than one ring as a player, that coming in 1972 against the New York Knicks.

“It’s left a huge scar on me, huge,” West said. “I’m not going to ever forget that till the day I die.”

Excerpt #2. Looking back, West wishes he could have dealt with the stress better, and enjoyed the experience more.

“When you know you have a good team, you’re always worried about the little unknowns,” he said.

Excerpt #3. On the 18th green, he needed a 10-footer for his par. He missed.

“I’m not leaving till I make it,” he said. He made it on his fourth attempt.

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